Customer Stories
Ensuring Business Continuity and Disaster Recovery with Metallic Backup for Microsoft 365
Customer Name:
MediaReach OMD
Industry:
Advertising and Media Industry
Location:
Accra, Ghana
Solution:
Metallic Backup for Microsoft 365
Microsoft Partner:
Cloudware Africa
MediaReach OMD is the foremost independent media specialist in West and Central Africa, renowned for its comprehensive media planning and buying services tailored to international clients. Established in 1999, the agency has revolutionized the media landscape by introducing innovative tools like ESPRI and Media Star, which have significantly enhanced media planning efficiency.
With a robust presence in Nigeria, Ghana, and Cameroon, and affiliations across several other countries, mediaReach OMD offers unparalleled coverage across the region. The agency’s affiliation with Omnicom’s OMD network since 2003 has further amplified its capabilities, enabling it to leverage global expertise and resources. Consistently recognized for its excellence, mediaReach OMD has received numerous accolades, including being named Adweek’s Global Media Agency of the Year multiple times.
Challenges: Navigating the Threats of Data Loss and Business Disruptions
MediaReach OMD faced several critical challenges that jeopardized the continuity of their operations. The absence of a comprehensive data backup strategy left them vulnerable to potential disruptions with severe consequences for their business. Key pain points included:
- No Data Backup:
The organization lacked an existing data backup system, meaning any disruption could lead to permanent data loss. This absence of a safety net meant that any hardware failure, cyberattack, or accidental deletion could result in the irreversible loss of critical business information, client data, and operational records.
- Risk of Data Loss:
Without a backup, the risk of losing valuable data was significantly high. This vulnerability put the organization at a severe disadvantage in the event of a system failure, as they would have no means to recover lost data. The potential loss of proprietary information, client details, and project data could lead to operational paralysis and loss of client trust.
- Danger of Service Disruption:
A lack of data redundancy heightened the risk of service disruptions. This could potentially affect their ability to deliver critical services to clients, leading to missed deadlines, unmet client expectations, and a tarnished reputation. Service disruptions could also result in financial losses due to downtime and the cost of emergency recovery efforts.
- Lack of Data Encryption:
Data was not encrypted, leaving sensitive information exposed to potential breaches and cyberattacks. This lack of encryption meant that any intercepted data could be easily accessed and exploited by malicious actors, leading to data breaches, legal liabilities, and significant damage to the organization’s reputation.
These challenges underscored the critical need for MediaReach OMD to implement robust data protection and business continuity strategies to safeguard their operations and maintain their competitive edge.
The Game Changer: Adopting Metallic Backup for Microsoft 365
To tackle the critical data protection challenges, mediaReach OMD implemented Metallic Backup for Microsoft 365, a robust and award-winning SaaS solution designed to offer comprehensive data protection. Recognizing the complexity of the deployment, mediaReach OMD sought the expertise of Cloudware Africa, who played a pivotal role in ensuring the effective deployment of the solution. Key steps in the implementation process included:
- License Application and Account Setup:
Our team of experts assisted in setting up the Metallic account and applying the necessary licenses for mediaReach OMD. This foundational step ensured that the organization had access to all the features required for comprehensive data protection.
- User Connection:
The next step involved connecting and automatically importing users from the Microsoft 365 admin center to the Metallic dashboard. This streamlined process ensured that all users were included in the backup system without manual intervention.
- Mailbox Configuration:
Our team configured Microsoft 365 user mailboxes for backup, ensuring that all necessary data, including emails, contacts, and calendar entries, were included. This step was crucial for protecting critical communication and scheduling information.
- Policy Configuration:
Establishing backup policies was a key part of the deployment. These policies managed how and when data was backed up, providing MediaReach OMD with the flexibility to schedule backups according to their operational needs and ensuring that data was consistently protected.
- Backup Initiation:
Finally, the backup process was launched to secure all critical data, including OneDrive contents. This step ensured that all important files and documents were backed up, providing mediaReach OMD with peace of mind knowing their data was safe from potential disruptions.
By implementing Metallic Backup for Microsoft 365 with the help of Cloudware Africa, MediaReach OMD significantly enhanced their data protection capabilities, ensuring the continuity of their operations and safeguarding their valuable information against potential risks.
Accepting Transformation: The Benefits Gained
The adoption of Metallic Backup for Microsoft 365 brought significant improvements to mediaReach OMD’s operations:
- Increased Risk Tolerance:
With a comprehensive backup system in place, the organization became more resilient. They now have a clear data recovery option available in case of any breaches or data loss incidents, significantly reducing the risk of operational downtime.
- Enhanced Security:
The implementation of data encryption ensured that sensitive information was protected from potential cyber threats. This added layer of security helped safeguard client data and proprietary information, enhancing overall data integrity.
- Operational Continuity:
The danger of service disruption was mitigated through data redundancy and continuous automated backups. This ensured that operations could continue smoothly even in the event of a system failure, maintaining client trust and operational efficiency.
Emerging Possibilities: Unlocking New Opportunities
The implementation of the Metallic Backup solution has led to transformative outcomes for mediaReach OMD. Achieving 99.99% efficiency, the solution proved to be highly scalable, allowing mediaReach OMD to adapt and grow without compromising data security. This efficiency means that users can now retrieve their data from the cloud at any time and from any location, significantly improving operational agility.
Additionally, with automated continuous backups, mediaReach OMD enjoys peace of mind knowing that their data is continuously protected and readily available when needed. This seamless integration of efficiency, accessibility, and security has unlocked new opportunities for the organization, enhancing their overall operational resilience.
Is your organization prepared for the unexpected?
Don’t wait for a disruption to expose vulnerabilities in your data management strategy. Contact us today to learn more about how we can help secure your business’s future with industry-leading data protection solutions.
